Essex Primary Care Careers

KAT Marketing supports Essex Primary Care Careers – part of the NHS – with recruitment campaigns, fairs and conferences to boost the NHS workforce across the county and further afield, in line with their targets.


When the COVID-19 pandemic started to threaten to overwhelm the NHS, KAT Marketing was tasked with helping to recruit a substantial number of frontline staff to keep NHS services running in Essex and Suffolk.

It required a quick-acting response and immediate results, as with each passing day the virus was seeing more nurses, doctors and support staff to replace those too ill to work or in quarantine. Without instant placements across surgeries, NHS services would have been strained across the region and many left without vital services.

Our response

With time of the essence, the KAT digital team sprung into action creating a Facebook advertising campaign to drive traffic to the EPCC vacancies platform. We cultivated a line-up of adverts around specific roles including eye-catching ‘Your NHS Needs You Now’ graphics to support and draw attention in a cluttered digital market space.


The adverts were a huge success and saw unprecedented engagement levels and applications. The adverts allowed EPCC to sift through and select 513 candidates from the initial pool of applicants. This led to 159 vital staff deployed immediately to work in frontline NHS services to support the fight against COVID-19 and remain within primary care in Essex and Suffolk long after.

Applicants initially sifted and selected from the CVs provided
Immediately deployed to work in NHS frontline services
Medical Student
Social Ad Campaign

Impressions – 72,230
Overall reach – 11,685
Link clicks – 564

Locum Campaign

Impressions – 153,789
Overall reach – 60,439
Link clicks – 904
GP Locum workforce maximised

Urgent Clinical Campaign

Impressions – 166,878
Overall reach – 84,647
Link clicks – 2,056

Students deployed for induction with local healthcare partners
External clinical candidates fully appointed across our NHS
Returners received from national scheme and deployed back to healthcare partners
“KAT Marketing has transformed our digital marketing proposition to give us invaluable insight over our budget and given us the ability to push relevant traffic to our website from multiple channels. The access the team give us to reliable tracking and reporting of digital campaigns enables us to funnel funds to the right areas to see the best return on investment. This now represents our most valuable expense in attracting top talent to Essex.”
Maria Reid, Business Lead at Essex Primary Care Careers