Creating a Modern, Lead-Driven Website for a Multi-Broker Financial Network
KAT Marketing was appointed by the Finance Planning Group (FPG) to design and build a completely new website that would strengthen usability, streamline broker management and modernise the company’s overall digital experience. The brief called for a refreshed design, a fully bespoke CMS and the integration of live mortgage information to support improved customer journeys and higher-quality lead generation. A major requirement involved consolidating numerous broker subdomains into individual broker profile pages while protecting their historic search rankings and retaining visibility in SERPs – an essential component of the new site’s structure and SEO strategy.
Building a Bespoke Digital Framework with Intelligent Integration and SEO at Its Core
KAT Marketing’s approach prioritised technical precision, user-centric design and SEO continuity. Work began with full access to the existing domain, followed by the setup of backups, a development environment and a detailed mapping process for the website’s required API functionality and custom integrations.
Our team created an entirely new sitemap and wireframe aligned with FPG’s strategic goals before producing design mock-ups for homepage and subpages via Figma. These designs were crafted to ensure the site was modern, mobile-first, WC3-compliant, accessible and built around lead conversion. Crucially, the architecture allowed individual brokers limited ability to personalise their profiles, while maintaining FPG’s administrative oversight to preserve accuracy and brand consistency.
SEO specialists within KAT Marketing developed a redirection strategy that preserved historic authority across all broker subdomains. Title tags, H1s, metadata and copy were retained or refreshed with researched keywords to ensure strong continuing performance in search engines.
A High-Performance Website with Real-Time Mortgage Data and a Fully Bespoke CMS
The new website included the following key functions:
A fully bespoke but intuitive CMS, enabling FPG’s central team and individual brokers to update content quickly and confidently without the need for technical support
API-powered mortgage tools, delivering up-to-date mortgage rates and options in real time, improving lead conversion and customer experience
A refined broker ecosystem, replacing the old subdomain network with structured profile pages while maintaining search visibility
A modern, responsive design, optimised for mobile and built to WC3 best-practice standards
SEO site mapping and full URL redirection, ensuring domain authority and historic ranking signals were preserved
KAT Marketing completed extensive UX and user-journey testing, implemented GA4 analytics and delivered a full training and handover package including optional user guides and support documentation.
A Future-Ready Website That Elevates User Experience and Strengthens Lead Generation
The final Finance Planning Group website represents a major digital leap forward for the organisation. The new site delivers a significantly enhanced user experience, seamlessly supports mobile-first browsing and offers real-time mortgage data through API keys so that customers have immediate access to the most current financial products.
The consolidation of broker subdomains into optimised profile pages, combined with KAT Marketing’s meticulous SEO work, ensured search visibility was preserved and strengthened. FPG now also benefits from a flexible CMS that empowers internal teams and brokers to manage content independently without compromising brand or quality. The entire build, from design through deployment, was delivered smoothly through the planned development timeline.
