The Background

Demon Xtreme wanted to launch their new investment and brand and asked for KAT’s help in creating a launch event.

The Challenge

To create and promote a launch event that produced a new brand identity whilst also creating and maintaining an audience, without announcing the project beforehand.

The Solution

The KAT team suggested using Facebook Live for the announcement in order to keep the project a secret from audiences prior to the event and maintain interest on social media channels throughout the announcement. Providing full event management, KAT sourced an MC, as well as a camera crew, to ensure the live stream ran smoothly. A script and timings for the event were created beforehand as well as suggesting prize giveaways, Q&As and interviews from industry professionals to keep the audience engaged.

The live stream was extremely successful, captured audiences and informed them about the new venture for Demon Xtreme, whilst our social media team was on hand to update social media channels throughout. Due to the event's success, KAT continue to provide marketing support.