Delivering Accessible, High-Value Training for SMEs Across Tendring
Tendring 4 Growth, part of Tendring District Council, commissioned KAT Marketing to design, develop and promote a comprehensive suite of business training workshops and videos, funded through the UK Shared Prosperity Fund. The brief required the creation of high-quality, easy-to-access training content tailored for SMEs, start-ups and home-based businesses across the district.
KAT Marketing was tasked with producing and delivering content for four live workshop modules which were also to be recorded and edited to create an ongoing library of resources. This work included organisational oversight, scripting, filming, editing and production of the live workshops and follow up videos which incorporated AI technologies and an AI avatar host to enhance content clarity and learning accessibility.
A Collaborative, Insight-Led Model Built on Expertise and Emerging Technologies
KAT Marketing’s approach centred on close collaboration with Tendring District Council’s Economic Growth and Skills teams to ensure each training module addressed genuine business needs within the local area. Four workshop themes were created:
- Social Media & Cyber Security
- Presenting Your Business
- Business Planning & Financial Forecasting
- Starting and Growing a Home Business
We adopted an insight-driven methodology, combining professional scriptwriting with AI-supported content generation to refine topics, enhance clarity and ensure relevance for both new and established business owners. This strategy ensured every module was practical, engaging and accessible for varying digital literacy levels across the SME community.
A Suite of Professional Training Videos Supported by Multi-Channel Marketing
KAT Marketing produced, filmed and edited a full set of high-quality workshop videos, transforming complex business topics into clear, digestible learning resources. Each module was structured to build confidence, strengthen skills and support long-term business resilience. To extend reach and ensure strong engagement, our team delivered a coordinated digital marketing campaign using Meta and LinkedIn advertising and keyword-driven promotional activity. This integrated approach maximised visibility across Tendring’s business community and ensured sustained uptake following launch.
High Engagement, Strong Early Uptake and Long-Term Value for Local Businesses
The completed training suite has become a valuable asset for Tendring’s business support ecosystem. Early engagement was strong, with digital campaigns achieving impressive click-through rates and consistent interest from SMEs across the district. The videos now serve as a long-term learning tool for start-ups, home-based enterprises and growing businesses, offering professional, accessible guidance without barriers to entry.
Tendring District Council’s team described the resulting video suite as “amazing”, noting the exceptional standard of production and the professionalism of the content. The project has successfully strengthened Tendring’s business support offering and created a scalable foundation for future learning initiatives. The completed video resources are now hosted online at https://tendring4growth.com/skills-training/.
