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Essex Primary Care Careers

Breathing new life into NHS workforce recruitment event calendar across Essex

The Background

Essex Primary Care Careers is a workforce development centre providing a solution for addressing the ongoing difficulties in the recruitment and retention of talented and qualified staff within the primary care sector.

The Challenge

To reinvigorate the brand’s recruitment events and promotional material to inspire healthcare professionals to aspire to work in the public health sector in North East Essex, West Essex and Mid/South Essex.

The Solution

The KAT team started with identifying suitable venues across Essex offering an aspirational setting for a conference. We provided full event management prior to the conference by creating a program for the day, which included an interactive Q&A to promote social media participation. To cultivate an audience e-shots were created and a telemarketing campaign put in place to make use of contact database provided by the client. Our graphic design team produced a range of promotional material to be leveraged at upcoming events, as well as sourcing stationary, goodie bag and promo packs to be handed out. On the day, the KAT events team conducted the conference managing every aspect including set-up, registration and co-ordination. Due to the success of the campaign, KAT is now commissioned for ongoing event management.


  • Event Planning
  • Event Management
  • Press Releases
  • Graphic Design
  • Audience Generation
  • Digital Marketing
  • Promotional Material Design
  • Stallholder
  • Speaker and Catering Booking and Liaison

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