This year is all about movement – being on the move again, back at events again, creating dynamic online content – brands in motion in every sense of the word. As you walk past digital billboards with animated adverts capturing your eye, or as you’re scrolling on your iPhone with social ads popping up at you from across all platforms. Static simply isn’t cutting it anymore and digital is finding new ways to really live online. Animation, VR, and storytelling have never been more important with the requirement for your company to stand out in an increasingly crowded marketplace.
2022's design trend for breaking free is symbolic of how we all feel from the last two years. The flat, geometric designs that have been so popular in the last few years are disappearing as we bring back bold, jagged, and raw. Think MTV 90s nostalgia where we feel familiar that we know the style of old, but see it's been changed up and created by digital natives. Minimalism is on the wane and Maximalism goes big as a visual renaissance is happening.
As an average customer sees up to 10,000 advertisements per day, making sure you stand out from the crowd with clear brand distinction alongside value-driven marketing, is the ultimate objective in your digital presence. In case you haven't noticed, there is a lot of talk about the environment right now. ‘Green washing’ can be spotted a mile off and brands need to put their money where their mouth is and ensure they are connecting to greater goals. Walk the talk – build trust. It’s the number one factor of consumer loyalty. This year sees a move from the buzz word of 'disrupting' change to being about truly transforming. Make your marketing material value-able in every sense of the word and be innovative with your messaging to cut through the huge noise.
QR codes were almost dead until the pandemic that brought with it a now behavioural understanding of scanning for information you need. Interactive augmented reality can be opened and realised for different businesses and their customer experiences e.g. unwrapping your newly ordered garments is an exciting moment in the retail purchase journey – can we look at that recreated and digitalised? Change always equals so much opportunity and we have all been going through a lot of change of late. What are you doing to transform how your company is perceived? What can your own business do to enhance or keep up to date with current expectations? Are you looking to new innovations within what you do for your customers?
Aggressive, persuasive, or dishonest branding will no longer cut it, i.e. to design with the intent of contesting or rejecting popular opinion – and neither will simply staying as still as you are. If there is one thing the pandemic has showed us, it’s that we are often forced into change. How about, instead, we help you to purposefully introduce positive changes for your brand for 2022, 2023 and beyond?
How do you want to be seen? Who do you want to become? How do you show that? Respond to the moment: assess what's going on in the marketplace. And right now, everything is still changing at speed. A lot of businesses changes have been reactive of late - the best changes are planned. Let's get your brand in motion – call KAT today.