20 Dec 2021
With Christmas over and done with, what
will be the first steps for your business in a fresh new year? It would be
foolish to just forget the challenges we will face in 2022, the global pandemic
most obvious of course, but there are some certainties, even within the
uncertainties, that can help create a clear strategic pathway for your business.
Organisations will need to be nimble and
agile in the coming 12 months, reacting to a world that is changing faster than
ever, but what action plans do businesses need to have in place as their New
Year Resolutions for 2022?
Long before lockdowns and the like, there
was already a trend for global and national brands to communicate a commitment
to local – meeting their customers where they were and engaging them in a more
personal way. Add in Brexit, supply chain issues and restricted travel, and the
result is an acceleration in this direction of travel. Local is good, and for
SMEs to get that message across to customers in the right way is an opportunity
that can’t be missed right now.
Trust is another key motivator of the
moment. Consumers want to relate to brands and business leaders representing honesty,
reliability, and humility. Whether we want the same from our political leaders
remains to be seen, but there is no doubt that compassion has corporate
collateral, so to keep turning a profit, businesses need to show they care
about much more.
One of the most critical issues to care about is climate
change. Consumer pressure is likely to lead the way ahead of legislative
pressure, but companies will be left with no excuses for not eliminating or dramatically
reducing the environmental costs of doing business.
Forward-thinking businesses will be using these times of change to welcome innovation to create more efficient and environmentally friendly working practices. Businesses frozen by a fear of what the future holds, run the risk of not being around to enjoy that future.
For help with strategic planning or expert advice on how you can best communicate with your customers, both existing ones and those you haven’t met yet, get in touch with KAT Marketing on 01206 765544.