KAT’s 5 Key SEO Issues and How to Fix Them

01 Mar 2024

Every website wants to rank number one for their services on search engines, so competition is fierce. When it comes to optimising your site the time and effort spent is never wasted, but it can be hugely frustrating if your efforts are not reflecting in search engine results as quickly as you’d like. There could be some basic mistakes you are making and a few simple tweaks that could make all the difference.

Here are just five SEO issues you may need to rectify across your website:

Keyword targeting

One thing that we see regularly is our clients being wrong about the search terms their potential customers are typing in. Industry parlance may be different to how potential clients are finding you via search engines. KAT uses Semrush to check search volumes, but if you do not have this kind of software, see what better-ranking websites within your area are targeting on key pages and use free tools such as Google Keyword Planner. Then it’s time to implement your keywords across header titles, title tags, on-page content and meta data.

Low content levels

Content is still king for Google. On your most important webpages you need plenty of useful and relevant content to boost your rankings. Once you’ve implemented your keywords as above, it’s worth then lengthening content, but it can seem tricky to know what to add if you're not a copywriter. One idea is to think of FAQs that may sit well further down the page that will also help your page become more useful to customers and give them everything they need in one place.

Pages not indexing

It can be frustrating when a new page you’ve recently added, or an old one you’d expect to do well, is not indexing on Google. If this the case then it’s time to log into Google Search Console and see what is happening. Firstly, check the page is not accidentally labelled ‘no index’ and is part of your submitted site map on Google Search Console. Then add the page address into the URL, look up on GSC to see what it brings back, you can then ask for Google to index the page directly. If after a period this has still not indexed then it's worth changing up the copy, adding more and then repeating this step in GSC.

Local listings

Your Google My Business profile should be working for you when users are searching for companies locally. If you're not showing then you could losing a lot of ground to your closest rivals. This is a hard thing to rectify, as like all optimisation it is not an exact science. Most importantly, make sure your profile is complete and your service description is targeting the correct term. It’s also pivotal to get as many Google reviews as you can as this could impact your ranking on localised results.

Page load speeds

User experience is a big driver for Google and other search engines, as they do not want to be sending users to poor-performing websites. Load speed is a large part of how your website is perceived to be functioning, so be sure to be checking page performance in GSC’s experience section. The common culprits are large images that require compressing, or unnecessary code that is taking up resources when loading up so make sure your website is loading up within required parameters.

Optimisation is something you need to be completing regularly across your website to see better results; if you want more guidance and support on then call KAT’s digital team on 01206 765544.