Since the launch of the Instagram Stories back in 2016, the platform has revolutionised the way we share images, videos, and other content in real time. A whole new approach to communicating and sharing information was introduced and we haven’t looked back since.
Being able to share content on Stories has not only amplified the way content creators reach their audiences around the globe but has also changed the game when it comes to growing businesses.
Why Should Your Business Be Active on Instagram Stories?
Instagram in itself is a highly effective way to boost audience engagement and even tap into a usership you might otherwise miss through traditional media channels. It also injects a more human element into your business, engaging your customers and making your brand seem more approachable whilst maximising its digital footprint.
Instagram allows you to post frequently, with branded posts featuring logos, presets and a high production value… whereas Instagram Stories is designed with spontaneity in mind – the more adhoc, the better!
Expanding and growing your reach and engagement is one of the most significant parts of increasing your brand awareness and sales conversions, as well as boosting brand reputation, which, as we all know, is paramount to any business.
By not utilising Instagram Stories as part of your digital marketing strategy you may be missing out on a considerable amount of valuable traffic, and potential customers and sales leads for your brand to tap into.
And let’s not to forget the best part… it’s completely free to use!
Five Instagram Story Features You Should Be Using
Don’t miss out on what has the potential to be a crucial part of your social media strategy; below are some of our favourite features that can help you captivate your audience:
- ‘Create’ mode
As a business, ‘Create’ mode will very easily become your favourite Instagram Stories feature. It allows you to post GIFs, polls, questions, and countdowns to your heart’s content, without the necessity of having to share an image or video, instead allowing you a range of colourful gradient backgrounds to choose from.
How to use:
Access this feature by clicking the plus button in the top left-hand corner of your grid, and click ‘Create’ from the three options presented on the on the left-hand side of your stories screen. Sign up to KAT Chat mail for our monthly hints and tips updates - no spam, just informative content!
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