We talk a lot about Investing in Essex – but what does that actually look like in practice?
For us, it’s about creating the kind of moments that put Essex in front of the right people – and making sure the story lands.
That’s exactly what Beyond London was all about.
A collaborative effort with a global focus
The event, led by our client ETK Group, brought together businesses from across Essex and Nigeria for a day focused on international trade, collaboration and growth.
Working alongside key partners including the Greater Essex Business Board, Essex County Council, Freeport East and Essex Chambers of Commerce, it was a real team effort – all centred around one shared goal: positioning Essex as a place worth investing in.
And not just locally – globally.
Not your typical business event
Let’s be honest – business events can sometimes feel a bit predictable.
But this one had purpose.
Hosted at London Stansted Airport, it created space for real conversations – the kind that go beyond introductions and start opening doors to new markets and partnerships.
Where we came in
Our role was to support ETK and partners in making sure the event didn’t just happen – it had impact.
That meant:
Building momentum with pre-event PR and content
Managing media liaison and engagement
Supporting communications on the day
Capturing everything through photography and videography
Keeping the story going with post-event PR
In short, we helped shape how the event was seen - before, during and after.
Making Essex the headline
Everything we did came back to one thing: telling the Essex story properly.
From highlighting key sectors like advanced manufacturing, green energy and digital tech, to showcasing the region’s connectivity and ambition, the focus was always on making Essex feel like a serious investment opportunity.
Because when you’re talking about inward investment, perception matters just as much as reality.
Keeping the momentum going
One of the biggest opportunities with events like this is what happens next.
Through post-event PR and content, we helped extend the reach of the day – reinforcing the message that Essex isn’t just part of the UK economy, it’s part of a much bigger, global picture.
Why this matters
For us, this is what Investing in Essex looks like.
It’s not just campaigns or conversations – it’s collaboration, storytelling and showing up in the right spaces.
When organisations like ETK, Essex County Council, Freeport East, Chambers of Commerce and the Greater Essex Business Board come together with a shared message, it creates something much bigger than a single event.
The takeaway
If you want people to look beyond London, you have to give them a reason to.
We’re here to help tell that story – clearly, confidently and in a way that gets results.
Because Essex isn’t just on the map – it’s where global opportunities start.