18 Jul 2024
Whatever the size or nature of your business, marketing will be an essential part of what you do. So how can you take the stress away from getting your marketing right? Here are seven areas of marketing that you need to keep on top of to stay ahead of the game. The good news is, KAT Marketing can help you with each and every one.
1. Adapting to rapid technological advancements
‘Evolve or die’. It’s as simple as that. This is a particular note of caution for people who said social media would never be important in the business world. The truth is, staying ahead of trends is not just an advantage – it’s a necessity. We recommend embracing a culture of continuous learning, investing in training and development opportunities for one and all.
2. Harmonising AI and automation in marketing
Integrating AI strategically might be a scary step, but it is also sensible and essential for keeping the customer experience at the forefront of everything you do. (Also see point 1.) Combining automated processes with personalised interactions is the most cost effective way to create a harmonious marketing approach. While AI can reduce the workload, it is essential to let your customers know that there’s very much a human presence behind your digital identity.
3. Crafting standout content amidst the digital noise
Prioritise quality over quantity, every single time. Make sure what you say hits the mark, rather than being lost in the ether. We are here to help you plan properly what kind of content is needed to really tell your story and attract the business conversion you require.
4. Adapting to post-pandemic consumer behaviour
Every business should be paying close attention to the post-pandemic rise of digital commerce. This doesn’t mean just offering online sales, but outperforming competitors to create the smoothest possible digital journey for your customers, now and into the future.
5. Capturing attention in the age of shorter attention spans
Think about what would actually stop someone mid-scroll. The average attention span has dropped to just eight seconds over the past two decades, so it’s essential to get to the point quickly and engage your audience within the first few seconds of being exposed to your content. Craft concise and compelling messages, remembering that less is always more. Pair your messaging with eye-catching visuals and interactive content, where possible, and keep this connected to the key message.
6. Meeting the demand for diversity and inclusion
Diversity and inclusion starts internally, before spreading outwards into your marketing efforts. This means ensuring a diverse and inclusive workplace – your team needs to reflect the richness of the world we operate in.
7. Integrating sustainable marketing strategies
Transparency around the eco-friendly initiatives you’re implementing is key. By actively engaging in authentic sustainability efforts, you’ll build trust without green-washing and a lack of authenticity.
Need a hand to take your next steps towards the seventh heaven of marketing? Give the KAT Marketing team a call on 01206 765544.