Eating sheep testicles? It's worth it to raise your media profile!

20 Nov 2023

As the new season of I'm A Celebrity, Get Me Out of Here! begins, we sit on our sofas again asking the eternal question… why?

The latest cohort of contenders vying to be crowned King or Queen of the Jungle have enthusiastically signed up for the challenge despite knowing what lies ahead. So, what compels them to sign up to weeks of food deprivation and the possibility of having to lie in underground coffins filled with snakes or rats?

Of course, many are getting hefty pay cheques – a few weeks of suffering for £100,000 is not to be sniffed at. In fact, controversial Brexiteer Nigel Farage is reportedly getting £1.5 million for his stint in the jungle this year so he is laughing all the way to the bank (Coutts or otherwise).

And many previous contestants have said it has been a life-changing experience – you would certainly appreciate your home comforts after that. But what is worth even more to some than cash and self-discovery is the opportunity for media savvy contestants to raise their profile. I'm a Celebrity! attracts about seven million viewers daily for three weeks, with even more tuning in for the final episodes.

Of course, it is a gamble. No one really knows how they will cope with living in the Australian jungle or to the ever-increasingly bizarre Bushtucker trials… But as Nigel Farage has demonstrated throughout his career, he operates on the basis of there is ‘no such thing as bad publicity’. We don't subscribe to that train of thought here, and even archive footage of previous contestant nutritionist Gillian McKeith will no doubt haunt her forever. There is no denying, however, that considerably more people now know who Gillian is than before she entered the show.

And the rewards can be huge. YouTuber Nella Rose has entered the jungle with 793,000 subscribers. Let's see how many she has by the end of the series. A high media profile can open many doors.

We work very hard and are highly successful in raising our clients' profiles and enhancing their businesses – all thankfully without making them get up close and personal with cockroaches, spiders or rats or eating parts of the anatomy which aren't traditionally eaten!

So, as an alternative to skydiving into the outback, why not simply parachute us into your company and we'll happily assist...