A company’s website is its shop window on the world and its social media platforms are vital to the way a business communicates its message and an essential part of any effective marketing strategy.
The quality of that content, whether that be regular social posts, blogs or the core material featured on your website, reflects directly on a business’s brand and reputation.
This makes it particularly surprising that so many businesses entrust so much of their digital marketing activity to an inexperienced member of the team, simply because they have an understanding of social media.
But understanding social media is no guarantee of recognising the need for good quality content that best reflects a brand. For example, the world of social media is not always the greatest respecter of grammar, spelling or accuracy, but for a professional business they would be core values you would want to reflect.
It is 20 years since Lynne Truss published her famous book, Eats, Shoots and Leaves: The Zero Tolerance Approach to Punctuation, and a quick glance over social media is a reminder of its continued relevance today.
The book’s title itself is a reference to the importance of punctuation. A panda eats shoots and leaves, in the peaceful setting of their natural habitat. However, with the addition of a comma, the panda becomes a murderous, gun-wielding assassin after his meal, as he eats, shoots and leaves.
Even if your business has nothing to do with feeding pandas or employing them as assassins, the high standard of relevant, accurate, well written and thought-provoking content is sure to make a significantly better impression on your existing and future customers.
Investing properly in your online content is by far the most cost effective way to present your company as a thought-leader, innovator and influencer within your business sector and help you stand out from the crowd when your next clients go searching online.
If you’re not sure your digital marketing is of the right quality to attract the customers you’re looking for, or you can’t see a clear strategy behind the messages you are sharing, give us a call at KAT Marketing on 01206 765544.
While our expertise in pandas is more limited, we can certainly help you see things in black and white when it comes to the content for your digital marketing.