Working to a Greener Agenda

22 Apr 2024

Solving climate change would, according to Microsoft founder and billionaire philanthropist Bill Gates, be “the most amazing thing humanity has ever done”.

By comparison, he said ending the Covid pandemic was “very, very easy”.

That perhaps shows the scale of the challenge ahead in winning the fight to reverse the changes to the environment, but it is one we have no option but to win.

The world is warming up and droughts and floods are threatening the very eco systems which sustain our planet.

However, if we can limit the global temperature increase to 1.5C or less, we could stave off further climate disruptions.

To say it seems like a daunting task is something of an understatement, but by everyone working together to a greener agenda, we can succeed.

The Government has set up ambitions for the UK to achieve net zero by 2050. Net zero is an important benchmark as this is the point at which global warming stops. To achieve net zero means greenhouse gas emissions will either be offset by other actions or ensure there are alternative forms of sustainable energy.

The promotion and introduction of off and on shore windfarms, solar panels and electric vehicles will all play a significant part in the ambition to reach net zero, but every action taken as part of a greener agenda is also significant.

So what are the ways can we all play our part, including the way we do business as an SME?

The greener agenda is a chance for businesses and organisations to show leadership and innovation to benefit society as well as their customers while not compromising their business performance.

Here at KAT Marketing, we are dedicated to following a green agenda and hold dear the mantra of reduce, reuse, recycle.

We adopt little things like turning the heating down a notch or two and we won’t print out anything unless we really have to. Intelligent lighting means we only have the lights on when we are in the room and computers are routinely turned off rather than being left on standby.

While we like to get together for the best practice in communication, idea sharing and collaboration, we also realise the environmental value of working from home and holding meetings online. Then there is car sharing, supporting local businesses to reduce food miles and stopping single use plastic.

While these might all be small changes, to coin a famous phrase, every little helps. And together, making all of these changes can make a mighty impact.