Knowledge Pathways International

Knowledge Pathways International

The Background

Knowledge Pathways International is an aspiring company dedicated to providing academic and corporate services for individuals and businesses across the globe. Established in 2014, they are located on the University of Essex’s Knowledge Gateway which provides the perfect academic and business environment.

The Challenge

To deliver an effective marketing plan for 6 months of marketing activity and turn the agreed recommendations into actions.
To raise awareness of Knowledge Pathways International online targetting UK based and international target audiences.

The Solution

The KAT team worked closely with the Knowledge Pathways International team to ensure the most effective marketing activities were actioned within the right timeframe to target crucial periods such as University Freshers Week.
We created pull up banners relevant to upcoming events to encourage engagement with new students and scheduled social media activity to encourage website click throughs at crucial times.
We worked with the current website design to make adjustments within retained activity to include contact forms for each area of the business and so that the website maximised exposure of upcoming educational trips and workshops, enabling customers to book online and track their bookings through their online account.
Website content was maximised for SEO purposes to raise to Google page ranking of Knowledge Pathways International's website and subpages and video editing carried out on supplied video content to create bite sized clips for online sharing.


  • Marketing Plan
  • Online and Offline Promotion
  • Digital marketing
  • Graphic Design
  • Copy-writing
  • Video Editing
  • Image Sourcing
  • Social Media Strategies
  • Web Design Amendments
  • Web Support and Maintenance
  • Social Media Management
Knowledge Pathways International KAT Marketing
Knowledge Pathways International KAT Marketing
Knowledge Pathways International KAT Marketing
Knowledge Pathways International KAT Marketing

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