A pop-up ecommerce website that saw Poplar Nurseries branching out to support their customers needs and generate new revenue streams during Covid-19 lockdown.
Poplar Nurseries is an extensive multi-generational family-run garden centre in Marks Tey renowned locally for providing the community with gardening essentials, farm foods and much more.
The Covid-19 lockdown meant that all retail establishments had to shut their operations, which left Poplar with no ability to bring in revenue from sales, booked events or the in-demand restaurant. The current Poplar website was not built to offer online sales or arrange delivery, but the garden centre required the ability to bring in revenue.
The KAT team suggested creating a breakaway online sales brand, called Poplar Delivers, to enable the garden centre to sell plants, garden essentials, garden furniture and fresh food from its farm shop during lockdown. The new website was designed, built, filled with stock and set live taking orders within a week. Our digital team then designed a range of adverts to promote the new delivery website to Poplar’s large organic base and a paid for campaign to drive awareness, traffic and conversions. These campaigns saw instant returns on the new website and allowed Poplar to offload stock that would have otherwise perished and bring in a vital revenue stream during a tough time for all retail establishments. KAT are now building a larger purpose-built website for Poplar to look to change their model and offering in line with their digital transformation and future.
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- Graphic Design
- Web Design & Development
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