Media Training Colchester, Essex

Providing invaluable media training for businesses and personalities

It might be that you think public speaking is just not for you... or that you know you have a brilliant member of staff who just needs the confidence to become a spokesperson for your company. It might be that you have a presentation on a new product, or an upcoming appearance on TV and you’d like to ensure you have the tools at hand to do the best job you can. If so, call us and we can deliver 1 day or 3 day media training programmes as one-to-one sessions or in company teams. The skills you’ll learn during these courses will stay with you throughout your working life.

Media training at KAT Marketing Getting your messages out in the media

Putting yourself, or a member of your team, in front of a print or broadcast journalist with no media training is just asking for trouble. Leading questions can catch out novices and leave you with negative press that you can ill afford. Let our media experts arm you with the PR skills to navigate difficult questions and make sure what you need to say gets across.

Have a project? Get in touch

Our work

See You Safer

First Essex

St Helena Hospice

“

It has been great to work with KAT Marketing during the launch and ongoing roll out of the #SeeYouSafer campaign. The KAT team have always been supportive and on hand to provide expert advice, which has been crucial to the success of the programmes. At the heart of the campaign is an excellent video that was created by KAT and has been vital to engage key audiences. Throughout the campaign, this video content has seen exceptional reach, alongside a highly effective content plan. KAT also conducted a successful series of popular workshops and drop-in clinics for students at educational institutions, and there are already plans for their team to repeat these in the near future.

Lisa

Colchester Borough Council

Frequently asked questions

How much does media training cost?

Understanding how to liaise with the media is certainly a skill and it is one which is essential for any business or organisation. Companies which do not invest in media training are leaving themselves dangerously exposed. The cost of media training will vary according to what is included in the sessions and at KAT Marketing we can create a bespoke package for you. This might be one-to-one or group training covering everything from basic techniques to advanced guidance. Contact us to discuss your needs to devise a programme which is perfect for you.

What does it mean to be media trained?

Being media trained means having the skills to effectively communicate with journalists and how to handle interviews. This includes learning how to deliver key messages, how to stay on topic, handle tough questions and present your message confidently. Our media training will teach you how to make the most of those all important media opportunities including how to protect your brand and how to avoid missteps.

What does media training involve?

The aim of media training is to ensure you will be able to communicate effectively with members of the media and the public. Training will involve learning how to develop and present key messages, practising interviews (including handling difficult questions) and improving body language and tone. Sessions may feature mock interviews, video feedback and real-life scenarios designed to build confidence and ensure clear, consistent communication under pressure.

Why is media training important?

Liaising with the media is essential when you are trying to get your message across but it does not come naturally to many people which is why media training is so important. We can teach you how to handle interviews and public appearances confidently and effectively. We will also guide you how to deliver clear, consistent messages, avoid miscommunication and respond to challenging questions. Once mastered, these skills will enable you to protect and promote your business’ reputation and enhance its credibility.

Other services we provide

PR / Press Release Distribution

Allow us to sell in your story to national and local press to make sure your message is heard and give your news the chance to ‘run’.

PR / Press Release Writing

KAT’s writers are well versed in tailoring the most complicated and technical issues into news-worthy PR for your business.

PR / Crisis Communications / Crisis Management

The way your business handles a comms crisis is vital, and with our help any bad news story can be turned around fast.

PR / PR Strategy

Secure enviable coverage in national and trade press with a comprehensive PR strategy to get your business noticed.

Let’s get your project moving today

Start your project