PR Strategy in Colchester, Essex

Mapping your PR strategy in Colchester, Essex

We highly advise you have a PR strategy if you do not already, and we can show you many case studies demonstrating the difference it has made, and very real results. Do you have a PR strategy, but it doesn’t include your own internal team? Perhaps talk to us about what yours should include and how to make the most out of your public relations.

PR Strategy at KAT Marketing A respected public relations agency

Whether you believe in the power of PR or not, you cannot argue with the results our public relations experts can deliver for you locally and nationally. We will cultivate a full PR campaign to make sure your business gets the headlines it needs to drive awareness and leads.

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Our work

First Essex

Colchester Christmas 2019

Colchester Town BID

“

Thank you to all the KAT Marketing team in helping deliver such an excellent result. This is a historic day for Colchester and will allow town-centre businesses to shape the town with a shared vision. The BID can now move forward in its aim to rejuvenate and revitalise Colchester over the next five years with a guaranteed £2 million investment. A thriving town is good for everyone and it will allow us to put Colchester back on the map and ensure it is a hugely-attractive final destination for new business and visitors alike.” Carl Milton, Chair of Our Colchester BID Steering Group

Carl Milton

Chair of Our Colchester BID Steering Group

Frequently asked questions

What is a PR strategy?

A PR strategy is a carefully crafted and planned approach to managing how a business or group communicates with its audience. A comprehensive strategy will be created after we have spoken to you and established your aims and it will set out messages, tactics and goals. It could include liaison with the media, writing and distributing press releases, organising events and creating a strong online campaign. Our PR strategy will help to build brand awareness, shape public perception and will support overall business and marketing objectives.

What is a digital PR strategy?

Nowadays, a digital PR strategy is essential for business success. It will set out a way to boost a business’ online presence and enhance its reputation. At KAT Marketing, we combine traditional PR skills with digital tools including SEO, content marketing and social media. This carefully honed strategy will ensure a strong and engaging online presence which will drive traffic to websites and improve those all important search engine rankings.

What is B2B public relations?

B2B, or business-to-business, refers to commercial transactions between two companies instead of between a company and an individual consumer and so B2B public relations focuses on building and managing relationships between businesses. At KAT Marketing we will create targeted communications to promote connections and will build on these foundations to create long lasting associations. We have a vast business network and have already seen how companies working together find these relationships mutually beneficial.

Other services we provide

PR / Press Release Distribution

Allow us to sell in your story to national and local press to make sure your message is heard and give your news the chance to ‘run’.

PR / Media Training

Talking to the press can be daunting, but our PR experts can help train you to perform in front of journalists, cameras and more.

PR / Press Release Writing

KAT’s writers are well versed in tailoring the most complicated and technical issues into news-worthy PR for your business.

PR / Crisis Communications / Crisis Management

The way your business handles a comms crisis is vital, and with our help any bad news story can be turned around fast.

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