Octopus Ahoy!

The Background

With 2020’s Mayflower 400 movement – which globally marked and celebrated the 400th anniversary of Mayflower ship’s historic voyage from Plymouth to the new world – and the Mayflower’s link to Harwich/Essex, KAT created a project to engage the local public in the county’s celebration and history.
The KAT team had previously coordinated the hugely successful Stand Tall for Giraffes sculpture project for Colchester Zoo’s 50th birthday celebrations in 2013, a project which comprised a sculpture trail and educational program within Essex schools and enjoyed a high level of engagement from local artists, schools and families.

The Challenge

To launch a website and app for the summer trail. To create, implement and promote business, art, and education programmes over a 12 month campaign.

The Solution

KAT developed the Octopus Ahoy! brand, website and social media channels, having decided on the octopus as the ideal ‘mascot’ and sculpture shape and working to a nautical style to sit alongside the Mayflower 400 brand.
Business sponsorship was integral to the project and KAT were responsible for sales and liaison with octopus patrons.
The team coordinated all comms with artists, reaching out to the local artistic community to call for creative and eye-catching octopus sculpture designs from business sponsors to choose from to appear on the trail. Over 100 amazing submissions were received.
KAT reached out to local schools and afforded them an education pack as well as smaller sculptures for their children to decorate. The education pack was fully researched, written and designed by the KAT team, covering a wide range of learning material about octopuses and the history of the Mayflower and including a large amount of education activities and resources. The school sculptures, once decorated by the children, would also form part of the sculpture trail.
An interactive mobile app was developed with GPS tracking for the public to download for free to encourage families to visit the sculptures ‘in situ’ throughout the summer and enjoy rewards for ‘collecting’ each one.
C19 caused the summer trail to be moved to 2021 when we look forward to seeing the octopus sculptures out on the streets.