18 Dec 2020
The race is on to get digitally fit for 2021!
Have you booked in a digital
marketing strategy audit to see how your marketing plan stands up for the year ahead?
There are some key emerging trends
already, with B2B continuing to focus on LinkedIn and influencer activities, in
particular professional services are looking at the most influencer gains. An
increased focus on partnerships, looking towards long term growth goals, is key
and yet again, spending on organic growth will reduce for the upcoming year.
Personalised engagement is even more important than
ever after a year of purely digital and often transactional business.
Trust has always been key to brand building but
all companies have had to take a good long look at themselves this year and
make statements about who they are, who they want to be and where they stand on
important topical issues to their customers.
Spending on mobile and social media certainly peaked
during the pandemic. With a renewed spotlight on mobile website optimisation
and customer experiences on mobile devices, app creation and maintenance will slow
down again for another year too.
Social media marketing spend will stay at new
record high levels, so that is one constant we can see throughout uncertainty.
In terms of marketing strategy and ‘ways to do
business,’ we saw speed and adaption really come into their own throughout the
pandemic, alongside agile marketing, with the customer at the centre of their
own sales experience being what really matters for now, 2021 and beyond. Fast
response, innovation, collaboration and pressing forward are still all in play
but looking ahead for next year, and 2022, with written planning for each
strand of marketing and messaging behind your brand and objectives, are all as
key now as they have ever been.
Get in touch with the KAT team to discuss your strategy for 2021, on 01206 765544.